Vision

The goal was to raise awareness to the point where children inspire families and friends to think about the source and destination of the water that comes out of the faucet, and goes down the drain (or in the garden).

Action

Notice when water is running for no reason (such as while someone is brushing their teeth) and bring attention to this. After several weeks, people begin to notice when the water is actually being used and when they are running it because of convenience/laziness. Then, a change begins: people start using water only when they need it. They begin to be aware of their usage and adjust it responsibly.